i’d rather die than be a content creator
i think, by now, it’s clear that a lot of people are fed up with social media, myself included. we’re long past the days where we use it to keep up with friends and family; now it’s just... a massive content farm. you have to lower yourself in dignity to gain clout. you have to keep up with the latest hot trends. you have to buy garbage from temu in order to “fit in”. you have to monetize your hobbies. you have to lie constantly. you have to pander to people with no attention span. you have to speak in a way that “favors the algorithm”. you have to know the best keywords and hashtags. you have to have accounts on every platform and post something new every single day on each platform.
it’s exhausting. i tried to do this a few times, on both tik tok and instagram reels, and i gave up after only 3 videos.
how do i say this… social media posters don’t make art. they, indeed, make content. what’s the difference, you ask? well, art is meant to stick with you for a long time. it makes you feel things, it inspires you, it teaches you something new. content, on the other hand, is designed to be watched for about 15 seconds, to which you respond with “heh, that was kinda funny, i guess,” give it a like, then scroll past it and forget about it forever... if you even keep watching it past the 2 second mark, that is.
i make art. i want my work to stick with you, make you feel things, inspire you, and teach you something new. whatever i create, i don’t want you to forget about it when you’re done watching, listening to, or reading it. and that’s why i say...
i’d rather die than be a content creator.